best emulsion paint

Best Emulsion Paint in the UK (2024 Reviews & Buying Guide)

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As I discovered during my recent painting project, it’s worth paying extra for the best emulsion paint as high-quality paints have the texture and finish of cream, whereas cheaper alternatives can resemble skimmed milk. I don’t know about you, but I prefer the former!

Our three shortlisted products all claim near-identical coverage of between 12 and 13 square metres per litre. This number makes it easy to calculate how many tins or tubs you’ll need to complete a DIY job or whole-room refurbishment.

After rigorous testing of all three emulsion paints on our shortlist, we believe Dulux’s Matt Emulsion Paint is the best option for most homeowners. Most notably, it provides long-lasting colour, great coverage and a consistent creamy texture at an affordable price.

Emulsion Paint Reviews — The UK’s Top 3 in 2024

These are our picks as the best emulsion paints on the market, starting with a product drawn from various colours, finishes and sizes.

Our Top Pick
1. Dulux Matt Emulsion Paint

1. Dulux Matt Emulsion Paint

  • Easy to apply.
  • Unique creamy texture.
  • Capacity: 13m²/L per coat. This 5L tin covers 65m² with one coat (approx).
  • Long-lasting colour.
  • Drying Time: 2-4 hours.

Although we’re reviewing the five-litre Pure Brilliant White Matt emulsion, it’s possible to get seven other finishes, from satin and silk to gloss and eggshell. You can buy 30ml tester pots and various tin sizes containing anything from 0.75 litres to five litres.

Dulux highlights the Chromalock technology incorporated into their paint, which they claim creates an invisible protective barrier. 

A five-litre tin covers 65 square metres, and our chosen colour delivers a consistently flat finish which customers report dries quickly with no drips. However, a water-based undercoat will never achieve as much coverage as an oil-based one, so you may find certain surfaces require a second application. 

Dulux also warns that the presence of ‘methyl-2H-isothiazol’ may cause allergic reactions in some users.


  • Available in various finishes, colours and sizes, including 30ml tester pots.
  • Features Chromalock technology.
  • Good coverage during our tests.
  • Dries quickly and produced zero drips during testing.
  • It contains methyl-2H-isothiazol, which can cause allergic reactions.
  • Extensive range of colours and finishes 
  • Competitively priced 
  • Some ingredients may trigger an allergic reaction

Runner Up — Best Coverage
2. Johnstone’s Wall & Ceiling Silk Emulsion Paint

2. Johnstone’s Wall & Ceiling Silk Emulsion Paint

  • Fantastic coverage.
  • Easy to apply.
  • Available in a wide range of colours.
  • light reflecting properties, making it the ideal choice if you want to make a room look bigger.

Part of an extensive range of matt and silk-finish paints across 35 pastel colours, we tested Johnstones’ Silk Pure Brilliant White emulsion. 

Reassuringly packaged in a sturdy metal tin, it initially looks poor value compared to the other two emulsions in this list. Yet, the overwhelmingly positive reviews for this product suggest it’s worth paying a little extra for its coverage level.

Thick and smooth, Johnstone’s paint is a low-odour product covering 13 metres per litre (the same as Dulux). It dries quickly and consistently, meaning you can confidently schedule second costs (if necessary). There are few drips and streaks, so even a relatively amateurish decorator should achieve a smooth finish with little effort.


  • Available in a vast range of colours.
  • Limited choice of finishes.
  • Expensive as you can’t buy it in large containers.
  • It offered great coverage and a smooth finish during our tests.
  • Dries quickly with few drips and streaks during testing.
  • Good quality finish 
  • Huge range of colours 
  • Expensive per litre

Third Place — Best Value
3. Crown Matt Emulsion Paint

3. Crown Matt Emulsion Paint

  • Matt, Non-reflective finish.
  • Durable and Non-yellowing.
  • Touch Dry in 2 hours. Recoat in 4 hours.

While Dulux and Johnstones offer plenty of choices, arch-rival Crown’s contribution to our shortlist of the best emulsion paints is about value. 

Sacrificing metal tins for plastic tubs means buying 7.5 litres of their Pure Brilliant White emulsion for less than a 2.5-litre tin of competitor’s emulsion. However, the 8kg tub requires a fair degree of upper-body strength when lugging it around. In addition, the reports of the plastic tubs cracking and the lids failing suggest they can’t be stacked or roughly handled.

Some recent reviews of this product have been unfavourable, and you may need three coats to cover marks or soak into new plaster. However, it’s okay to apply to lighter or previously painted surfaces.

Crown promotes this emulsion as non-yellowing with a non-reflective finish. You’ll have to explore the broader range of Crown paints if you want different colours.


  • Great value because you can buy it in bulk.
  • Some users questioned the quality of the containers, but we found them to be fine.
  • Below average coverage during our testing.
  • Limited choice of finishes and colours.
  • Non-yellowing with a non-reflective finish.
  • Very well-priced
  • One tub should do most jobs
  • Concerns over coverage and packaging

Best Emulsion Paint — 2024 Comparison Table

Our Top Pick
Dulux Matt Emulsion Paint

Dulux Matt Emulsion Paint

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Johnstone’s Wall & Ceiling Silk Emulsion Paint

Johnstone’s Wall & Ceiling Silk Emulsion Paint

Check Price on Amazon
Crown Matt Emulsion Paint

Crown Matt Emulsion Paint

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Emulsion Paint Buying Guide

Emulsion paint has a composition that makes it unsuitable for external use, while its array of matt and silk finishes wouldn’t work well on skirting boards or doors. For this reason, emulsion paint is very much a walls-and-ceiling product, and it’s generally advisable to lighten or darken existing wall shades incrementally. For example, applying white emulsion paint to a black wall requires numerous coats, whereas a magnolia wall only requires a single coat of emulsion.

Emulsion paint comes in various colours, usually pale or pastel. Our shortlisted Johnstone’s paint comes in 35 hues, while Dulux offers 30 shades other than the Pure Brilliant White tested here. So, to ensure our review is fair, we’ve chosen the same shade of paint for all three shortlisted products.

Pro Tip: If you’re unsure whether a particular shade will complement or contrast against its surroundings, use a 30ml tester pot in an inconspicuous location (such as behind a sofa) before investing enough paint to cover an entire room.

Applying Emulsion

Even the best emulsion paint will look stippled or uneven if poorly applied. Rollers are great for large flat areas such as walls and ceilings, and paintbrushes are better for edges, corners and strips around windows or door frames.

For more advice on applying emulsion, check out this 15-minute YouTube video which offers practical solutions to many common decorating problems. We’ve also published a list of 27 tips for painting a room without making a mess, which will appeal to anyone not blessed with a decorator’s instinct.


Those of a sensitive disposition should be aware emulsion paint contains chemicals that may trigger an allergic reaction. Dulux’s contribution to our shortlist includes the snappily-titled ‘5-Chlor-2-methyl-2H-isothiazol-3-one’ and ‘2-Methyl-2H-isothiazol-3-one’. These compounds crop up everywhere, from fertiliser to cosmetics, and are better known as CIT and MIT, respectively.

Final Thoughts

While Crown’s offering seems excellent value on paper, there are concerns about the thickness and coverage of recent batches – potentially suggesting a change in its composition. So unless cost is paramount, we recommend looking at one of the other two products on our shortlist.

Value is the only thing counting against Johnstone’s entry, which has the widest choice of colours and offers generous coverage. However, costing almost twice as much per litre as Dulux’s offering, it’s simply too expensive. 

The Dulux range has 31 colours, offering identical coverage per litre. This consistent coverage, range of colours and price tag make Dulux’s Matt Emulsion our top pick for the best emulsion paint UK.